As you switch to a green hosting provider, you
will diminish the carbon footprint of your website(s). In addition you will be
in a unique position to help shape the whole web hosting industry and
literally multiply your impact. Diminishing the emissions of your own websites
through green hosting is good, but only a fraction of what you can achieve as
you follow these steps.
In addition to powering your own website with renewable energy, you can
give a strong message and incentive for a whole web hosting company to start
offering green web hosting plans. This can directly have the effect of
thousands of websites going green. Furthermore this hosting company (along
with many of the hundreds or thousands of websites they host) will be spreading the
word even further. This way it is possible to alter the direction in which the
whole web hosting industry is headed and you can have a huge impact on the
overall emissions of the whole web hosting industry in the future. That is why this step is crucial.
What you need to do is simply tell your old hosting provider that you will
be switching to a green web host:
1) Send an email before you switch to green hosting
2) Fill out a customer survey as you cancel your previous web hosting account
(if there is such a survey)
Sending the email
You should start by sending an email (or trouble ticket) to your current hosting
provider and ask whether they have considered starting to offer green hosting
plans. If they have, great – you might not need to switch hosting after all. If
not, it's fine – you will switch to a green host and let them know that this is
the reason for you leaving.
Although you can't expect one email to change a company, you certainly can
expect a hundred or thousand emails to do it. Many web hosting companies haven't
yet even considered the benefits of offering green hosting packages. Your email
can be enough for them to at least think about it – and who knows, they might
like the idea. And as they receive several emails from ex-customers all leaving
for a green hosting provider, they will certainly get the message. Web hosting
companies don't like their customers leaving.
The power of consumers
Filling out a customer survey as you cancel your hosting account is the best
way to get the message across. This is really the place where hosting companies
search for ideas on how to improve their services and help retain customers.
Often they ask specifically why you decided to cancel your hosting. Wherever you
can, simply state that you wanted to go with a greener alternative.
Unfortunately not all web hosting companies use this kind of surveys. Therefore
it is important to start by sending an email.
If you only switch to a green hosting provider, the overall impact on emissions
is in fact quite small. Make sure your old hosting provider knows the reason you
are leaving and you will help green hosting spread much faster. Don't
underestimate your value as a customer. Your email might be the one that
eventually turns a normal hosting company into a green host.
Quick Links to recommended|
Green hosting providers:
Solar Energy Host
Note: by our standards ordinary web hosting services have a
one or two star rating – any of the featured green hosting providers is
better than these.